Conversion Hero

Turn every closed deal into smarter ad spend—without retooling your stack. Conversion Hero connects what happens after the click to the ad systems that created the click, so your bidding reflects real revenue, not just form fills. Keep running your current ads and keep your forms and checkouts as they are. As sales finalize in your CRM or POS, Conversion Hero matches those events to the original ad interactions and returns verified conversions with values and timestamps to your ad platforms.

Set it up in a single working session. In your CRM, define the moment a deal is considered won or an order is complete. Map identifiers you already capture (click IDs like GCLID/FBCLID/WBRAID, emails and phones hashed client-side, order IDs, event time, currency, and value). Configure your system to send an HTTP callback to Conversion Hero when that status changes. In Conversion Hero, choose destinations such as Google Ads, Meta, TikTok, or Microsoft Ads, then map fields to the exact event types each platform expects. Schedule frequent uploads, enable backfill for longer sales cycles, and validate the flow with test events before you go live.

Work the way your team works. If a call center confirms sales, trigger the callback on agent disposition. If stores or field reps submit orders in batches, drop a nightly file; Conversion Hero will ingest, deduplicate by order or event ID, and push the results upstream. For B2B, send opportunity stage updates as they progress; only the final “closed won” event will count. Control attribution windows per destination, normalize time zones, and pass dynamic values (subtotal, margins, or LTV weights). Guard privacy by hashing PII and honoring consent flags; keep match rates high by capturing click IDs wherever possible.

Operate and optimize continuously. Check match rates, cost per true sale, and ROAS uplift by campaign and channel. Increase bids where verified revenue is strongest; pause creative that drives leads but not purchases. Rely on automatic retries and queuing to handle network hiccups. Get alerts if schemas drift or if a destination rejects events, and roll back safely with versioned mappings. Expand incrementally: import qualified phone calls from your call tracking provider, send refunds as negative conversions to correct ROAS, or feed high-value conversions to rules and automated bidding for faster learning.